Yatırım Finansman, as Turkey’s first securities brokerage, has been an established capital-markets brand since 1976. In this rebrand, our aim was to honor that heritage while repositioning the brand around today’s technology-driven expectations. We preserved the core symbol’s form and proportions, softening sharp breaks and increasing corner radii to achieve a friendlier, more compact expression. To maximize legibility at mobile and interface scales, we replaced the condensed all-caps approach with a custom, predominantly lowercase sans-serif; this tightened the heading hierarchy, accelerated text flow, and increased consistency across digital touchpoints. In color, we kept the corporate blue as the axis while expanding the palette; brighter secondary tones strengthen on-screen contrast and accessibility. The result is a brand language that remains true to its roots yet feels contemporary, fast, clear, and user-friendly and a visual system that speaks with a single rhythm across every touchpoint, uniting trust and clarity in one coherent whole.
Yatırım Finansman - Bertug Bilgin© 2025
Client: Yatırım Finansman
Design Team: Bertuğ Bilgin, Ebru Herkeser
Agency: Diego Armando
CCO: Kenan Ünsal, Emrah Karpuzcu
Yatırım Finansman - Bertug Bilgin© 2025