Menu Mabrouk
McDonald’s Morocco launched a special menu called Menu Mabrouk. “Mabrouk” means congratulations, so the campaign line became: “Before every moment, there’s Mabrouk.”
Building on this idea, we created a visual universe where the menu items are illustrated through celebration and burst motifs expressing the energy of a festive moment. To amplify that feeling, we chose a bold, vibrant color palette and designed a modular system combining expressive illustrations with strong typography, enabling flexible adaptations across formats.
Designed and created by Garip Studio & Tribal Morocco for McDonald's Maroc
Client: McDonald's Maroc
Design Studio: Garip Studio
Advertising Agency: Tribal Morocco
Design & Creative Direction: Bertuğ Bilgin